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In today’s video on what metaverse is and how it works, we will cover the basics of what makes the metaverse the next big thing in the digital world. From virtual meetings to online concerts, the metaverse is already here for people working with VR hardware. We take a look at the things that will make the metaverse an absolute necessity in this decade, along with the advantages of the metaverse and future prospects.
🔥 Don’t forget to take the quiz at 04:49 Comment below what you think is the right answer!
00:00 Introduction
00:32 What Is Metaverse?
01:40 Metaverse in Gaming
02:54 Advantages of Metaverse
03:43 Risks in the Metaverse
🔷 What is Metaverse?
The term « metaverse » was coined by writer Neal Stephenson in his 1992 science fiction novel Snow Crash. Stephenson described the metaverse in his novel as a vast digital universe that exists alongside the actual world. The metaverse is a virtual-reality environment where users can communicate with a computer-generated environment and other participants. In the long run, it will essentially act as a 3D version of the internet.
🔷 Metaverse, Gaming and More
Although the metaverse is significantly more vast than a video game, it appears that the gaming world has already embraced it. Consider the online game Fortnite, in which users have a personalized avatar with which they connect and interact amongst themselves while also collecting virtual currency to buy costumes and upgrades for their avatar. According to engineers, the metaverse will elevate the virtual reality experience to a new level, allowing players to float into the virtual environment to do anything from buying land and hosting parties to even getting married using digital avatars.
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➡️ Professional Certificate Program In Blockchain
The blockchain certification program helps the learners start from the fundamentals and then cover all the technical and functional aspects needed to build any blockchain solution using the best tools and techniques in the industry.In this program, they will build smart contracts, bitcoin wallets, create transactions, fabricode and more.
✅ Key Features
– Program completion certificate from IIT Kanpur and Simplilearn
– Masterclasses from IIT Kanpur faculty
– Seamless access to integrated labs on Simplilearn’s LMS
– Get hands-on experience with a capstone on industry-relevant use cases
– Build skills to become job-ready and advance your career
– Simplilearn’s JobAssist helps you get noticed by top hiring companies
– 8X higher interaction in live online classes conducted by industry experts
– Acquire insight into the most in-demand Blockchain skills
✅ Skills Covered
– Cryptography and Cryptocurrency
– Bitcoin
– Distributed ledger
– Hyperledger
– Ethereum Blockchain
– Consensus
– Transactions
– Workflows
– Networks
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Possibilités offertes par le métavers dans le marketing numérique
Le métavers va radicalement changer l’achat et la vente de produits et de services dans le cyberespace, en offrant aux utilisateurs des expériences numériques totalement différentes et personnalisées, très similaires à celles du monde réel, et en donnant aux entreprises une plus grande reconnaissance de leur marque.
Quelles sont donc les différentes possibilités que le métavers apporte au marketing numérique ?
– Il est possible d’acheter des versions numériques de produits ou de services, comme des démonstrations ou des routines de fitness réalisées par un avatar.
– Il sera possible de faire des achats dans des boutiques virtuelles en 3D, auxquelles on accède en entrant dans un métavers avec son propre avatar.
– Il sera possible d’offrir une expérience différente au client, totalement immersive, où il pourra obtenir les informations qu’il souhaite sur le produit ou le service qui l’intéresse. En outre, ils pourront également réaliser des actions qui ne sont pas possibles aujourd’hui dans le cadre d’un achat virtuel classique, comme essayer des vêtements, essayer l’aspect des meubles dans la maison ou visualiser le menu d’un restaurant en direct avec les informations dont ils pensent avoir besoin.
– Des produits uniques peuvent être commercialisés sous la forme de NFT, donnant aux clients un sentiment d’appartenance et d’exclusivité.
– Des démonstrations de produits peuvent être organisées dans le métavers et des webinaires ou des cours en temps réel peuvent être proposés, créant ainsi une expérience immersive pour le client.
Les stratégies de marketing de contenu peuvent être améliorées par la génération de nouveaux contenus virtuels disponibles dans le métavers pour tous ceux qui y passent, ainsi que par le positionnement avec une bonne stratégie de marketing d’influence, qui composera ses campagnes sous la forme d’un avatar.
